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Critical decision support for senior leaders

The Top 10For board members, executives and founders

These ten questions will have the greatest impact on your results.

Whether you govern it, run it or build it, you answer for today's results, tomorrow's, and the gap between what your organization currently delivers and what it actually should. Decision Index identifies, prioritizes and analyzes the questions that matter most to that gap from your seat, and then provides clear guidance on each one.

See the Top 10 for your seat See an example brief
Tom Mawhinney, MBA, ICD.D Tom has sat in the board, executive and founder chairs, and currently advises leaders in all three. He is the best-selling author of Falling Behind? and A Distinct Advantage

The Top 10, by seat

The Top 10 for the chair you sit in.

Every seat faces many important questions. The Top 10 isn't all of them. It's the ten Tom sees having the greatest impact on performance right now, chosen separately for each seat and written for the way that seat makes decisions.

What earns a place
It moves financial performance.Getting it right shows up in cost, growth, margin or cash. Every brief estimates what's at stake.
It turns on leadership, strategy or technology.The three areas that most decide whether an organization keeps pace with the conditions it now operates in.
Board

For board members

Written for oversight. What to ask management, what good looks like, and where the risk sits.

What it covers

Whether the strategy still fits the conditions, the strength and succession of the leadership team, how capital is allocated, and oversight of technology investment and risk.

See the Board Top 10 → Executive

For CEOs and their executive teams

Written for ownership. What to do, in what order, and what it costs.

What it covers

Protecting margin, choosing your two or three big bets, responding to AI-native competitors, and making technology spend show up in earnings.

See the Executive Top 10 → Founder

For founders

Written for building. What it means for runway, speed and what you're building toward.

What it covers

Runway and capital, building the first leadership team, choosing where to compete, and building with technology from the start.

See the Founder Top 10 →

Ten questions per seat, each with a full brief. A new edition every quarter, with guidance revised as conditions change.